Analog Analytics brings digital coupons to your local newspaper
Consumers redeemed nearly 3.3 billion coupons in 2009, according to a recent report from research group Inmar, up from 2.6 billion in 2008. Looking to take advantage of the growing market, and to help struggling news publishers do the same, Analog Analytics today launched its digital coupon platform. Though the company is claiming today as its official launch, the digital coupon platform has been up and running since mid-2009. Though today does mark the addition of some bells and whistles. The platform allows publishers and advertisers across various media, including mobile, newspaper, TV, radio, motion picture and billboards to create online interactive coupons that drive added click through rates and revenue. A local newspaper, for example, could leverage the service online to post various digital coupons from local advertisers redeemable by readers at anytime.
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Analog Analytics brings digital coupons to your local newspaper