Apple aiming to monopolize location-based mobile ads?
February 5th, 2010
We’ve known for the longest time that Apple was planning something with mobile advertisements, particularly after they purchased mobile ad firm Quattro Wireless for $275 million, but the company has been mum on specifics. As the company behind the phone that built the mobile ad market , I would imagine that it has something juicy planned — especially since the launch of the iPad would bring the mobile ad market to a device that’s not exactly mobile. Thanks to a recent App Store Tip on implementing location services, we’re beginning to have some idea of what they’re up to.
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Apple aiming to monopolize location-based mobile ads?