As Beatles Rock Band sales slow, game publisher tries to stoke sales
December 11th, 2009
In the past, if a video game wasn’t selling well, there wasn’t much a publisher could do about it except slash the price. But in the age of web-connected game consoles, companies can try to juice sales by launching new downloadable content. A case in point: Amid new NPD numbers indicating slowing sales of The Beatles Rock Band, Apple/MTV Games and Harmonix revealed today the availability of The Beatles’ Rubber Soul via download starting on December 15.
Originally posted here:
As Beatles Rock Band sales slow, game publisher tries to stoke sales
