Google clarifies: More “display ads” doesn’t mean annoying animations
AdAge reported on last week’s Google press event, where vice president of product management Neal Mohan explained how the company plans to extend its advertising empire beyond search keywords. Google will be trying ways to serve more display ads — that’s industry jargon for Internet ads not targeted to search results — throughout its popular properties. But Google spokesperson Rob Shilkin explained to VentureBeat that “display ad” doesn’t necessarily mean gaudy, dancing images. “The Google Display Network already exists,” Shilkin said. In an email, he wrote, “Google Display Network = YouTube + Google sites + AdSense/Ad Exchange partner sites.” AdAge reporter Edmund Lee concluded that “a substantial part of Google’s display success hinges on its ability to milk YouTube, Gmail and Google Finance.” Already, Google Finance sometimes runs rectangular animated display ads alongside stock information. But Shilkin was clear that this doesn’t mean Gmail is about to start hosting similar image, animation or video ads
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Google clarifies: More “display ads” doesn’t mean annoying animations