Google introduces visual ads to revamped Image Search
Google has just announced a host of new features for its image search product at a press event in San Francisco. Director of Search Products Ben Ling described the revamp as “the largest redesign” in the product’s history. A number of those changes should improve the experience for searchers (and I’ll get to those changes in just a second), but the most significant upgrade, from a business perspective, is the introduction of a new type of advertising unit. Google already runs text ads above some image searches, and it also has limited support for image feeds from retailers. But now it’s allowing any advertiser to include images with their text and to target those visuals towards a particular Image Search term.
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Google introduces visual ads to revamped Image Search