ImageSpan and Arvato build a way license content for online use
ImageSpan has teamed up with Arvato Finance Services to create a global clearinghouse for web site owners to license digital content such as photos and videos and then pay the proper owners of the property, regardless of what country they’re in. The deal helps ImageSpan grease the skids for LicenseStream, a service that wraps a photo with tracking information so that the owner of the photo can figure out who is using it on the web. Meanwhile, Arvato Financial Services, a subsidiary of Arvato, which itself is a subsidiary of media giant Bertelsmann, has a payment system that takes the money from a licensee and then distributes the proper share of the revenues to the different parties that created or distributed it. “It effectively enables the global trade of digital content,” said Iain Scholnick, chief executive of ImageSpan, in an interview. “This is like creating American Express for digital goods.” This kind of deal enables artists and the owners of their work to get paid for it, based on how much it is consumed on web sites across the Internet, and to get wider exposure to bigger audiences. The company launched LicenseStream in 2008 and it has deals in place with big owners of digital content such as The Chicago Tribune newspaper and McEvoy Group, publisher of media properties such as Spin magazine and Chronicle Books. Those ImageSpan customers have millions of photos, videos and other content to license.
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ImageSpan and Arvato build a way license content for online use