PerfectStream: The future for personalized video playlists, advertising?
While Facebook, Google and Twitter are pioneering the creation of personalized content streams, what they offer is usually text with either linked or embedded multimedia. But what if you could have a custom audio or a video playlist sent to your phone, car or TV — generated on the fly? That’s the premise of a new streaming startup backed by Karlheinz Brandenburg , who helped create the Mp3 file format. PerfectStream mixes all types of multimedia content and sends it any personal device, regardless of how “dumb” it is or whether it’s a phone or netbook. You could list a set of interests like “Cars”, “Gardening” and your closest Facebook friends and create a personalized stream of videos, photos and status updates read aloud using text-to-speech technology, for example. It also raises the compelling prospect of inserting behaviorally-targeted video ads into a stream of video content.
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PerfectStream: The future for personalized video playlists, advertising?