Taking games global: Cultural differences can make or break you
March 10th, 2010
You might assume that a successful game in one country could go on to be successful in others around the world. But culture plays a major role in how well a game is or isn’t received — a role that manifests itself in radically different ways, ranging from payment platforms to graphic designs. A panel of international game developers and analysts addressed this issue today at GamesBeat@GDC . Initially, several of them commented that there are many commonalities between cultures in the gaming world — almost everyone around the world is becoming more engaged with social games, virtual economies and web-interfaces, for example
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Taking games global: Cultural differences can make or break you
