Tiger Woods’ hiatus from golf could hurt EA’s golf video games
December 11th, 2009
Struck by a personal scandal, Tiger Woods announced today he would take a break from professional golf . The announcement could take a toll on Electronic Arts ‘ big Tiger Woods video game franchise. Even before Woods’ announcement today, the pressure was building on EA to drop Woods, whose scandalous car crash and news of various affairs have taken a big toll on his billion-dollar endorsement business. Woods has served as the brand and cover athlete for EA’s PGA golf games for years
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Tiger Woods’ hiatus from golf could hurt EA’s golf video games