Zeus Research and STi let you use phone cards to buy virtual goods
STi Prepaid has created a huge empire with prepaid phone cards, selling over 200 million cards a year in 200,000 stores. In a smart move, Zeus Research is teaming up with STi to create a way to use those cards to pay for virtual goods inside online games. San Francisco-based Zeus research is announcing today that STi will provide a massive increase in distribution for Zues’ online entertainment partners. Virtual goods are turning into a big business. Inside Network estimates that virtual goods will grow from $1 billion in the U.S. in 2009 to $1.6 billion in 2010. But a big obstacle is that a lot of teens, kids and adults don’t have credit cards or don’t feel comfortable using them online.
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Zeus Research and STi let you use phone cards to buy virtual goods